Danish sporting goods retailer Sportmaster is currently on an ambitious journey, fighting in a highly competitive market. Stefan Kirkedal is Head of Omnichannel and gave an inspiring view into Sportmaster’s Omnichannel strategy and results.
With an introduction from Rasmus Houlind, CSO of Agillic, the presentation investigates modern Marketing Automation and the challenges and amazing results in the transition from traditional single-channel marketing to an omnichannel approach. The journey from brick and mortar stores towards an omnichannel strategy has granted Sportmaster incredible results – examples and statistics in the presentation.
The presentation was given at the Agillic Summit17 on May 30th, 2017. Enjoy!