Often regarded as a strictly B2C discipline, the case of Radisson Blu Meeting and Events and their large-scale Marketing Automation campaign disproves that notion. Radisson Blu did more than just to promote their products – they inspired and educated their target B2B audience. The case was presented by Tomas Gorrissen, CCO and partner at Responsive, digital agency to the hotel chain.
Combining user-generated content, survey results and personalised experiences, Responsive helped build the entire campaign in Agillic, gathering massive amounts of useful data. Download the slides and discover the impressive numbers and results from this best practice B2B case.
The presentation was given at the Agillic Summit17 on May 30th, 2017. Enjoy!