How do we as marketers cater to the modern consumer and give them a relevant and connected experience? The digital agency Pentia works with some of the largest Danish organisations, including FK Distribution – the largest distribution company of printed advertising for households in Denmark.
Mads-Peter Jakobsen is Head of UX & Strategy at Pentia and presents the case of FK Distribution’s continuous work with the engagement of one of Denmark’s largest customer bases. Get helpful tips from Jakobsen’s 4 steps and a hands-on workflow for working in design sprints.
The presentation was given at the Agillic Summit17 on May 30th, 2017.