Confused by the MarTech space? With an explosive growth in Marketing technologies, marketeers are expected to outspend CIOs in technology investments. However, as Peter Schlegel, CEO and partner at Responsive presents to us, a staggering number of large-scale IT projects end up being unsuccessful.
Don’t know where to begin? Ask the strategic questions for your own organisation and decide on investments. Learn how to define you MarTech stack with the Responsive 5+1 framework, combining data, models, programs, content and channels. Download slides from the presentation and get access to the framework.
The presentation was given at the Agillic Summit17 on May 30th, 2017. Enjoy!