May 25th 2018 will mark the enforcement of the EU General Data Protection Regulation, with accountability and transparency being the two main keywords. The use of consumers’ information and online activities seems inevitable in most Marketing efforts, especially Marketing Automation. But what will it mean to the day-to-day with Marketing?
Bruun & Hjejle is one of the best-known and most respected law firms in Denmark and partner Pia Kirstine Voldmester is a true expert within Marketing legislation. Working with privacy since 1998, Voldmester presents the founding principles, definitions of the use of personal data and articles 1-22 of the regulation.
The presentation was given at the Agillic Summit17 on May 30th, 2017. Enjoy!