The traditional approach to mixing paid and owned media is being replaced by a new ecosystem. Jesper Urban, founder of Nexta and Bo Sannung, COO at Agillic presents the case of how to combine the use of the channels and let data and content flow between systems.
This enables marketers to save time, energy and advertising spend, working towards a targeted effort and a customer-centric approach. Support customers at the correct time and place in their customer journey and gain loyalty.
The presentation was given at the Agillic Summit17 on May 30th 2017. Enjoy!